BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital. Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ...

BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital - Tài liệu liên quan

BOOK REVIEW Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital. Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ...

Marketing 4.0: Moving from Traditional to Digital

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When he founded. Vanguard in 1974, index mutual funds were a mere curiosity. Now they have become the investment vehicle of choice, particularly for retirement ...

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BOOK REVIEWS: How to write a book review

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A few months ago, I downloaded the audiobook of How Not to Die, by Michael Greger, M.D., and I started listening to it when I was on the treadmill or elliptical at ...

Book Review

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A Critical Review of Research in Marketing - Wiley Online Library

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